Montek Singh Ahluwalia
Indian economist and civil servant
Rachna was immensely helpful in promoting Dr. Isher Judge Ahluwalia’s memoir Breaking Through, which was published only weeks before Dr. Ahluwalia passed away. The book was published at the height of the Covid pandemic and at a time when the author herself was unable to participate in promotional activities on account of her debilitating illness. Despite these trying circumstances, Rachna ensured that the book was widely reviewed. She also advised on digital outreach strategies. In doing this, she was always respectful of the author’s wishes, and sensitive to the constraints on the family imposed by a difficult situation.
Rachna exhibited a keen understanding of old and new media. She also demonstrated a very good understanding of both niche (economist) and wider (women, people interested in Indian intellectual history) audiences that would be interested in the book. She is understated in her approach but extremely effective. As a family, we were very happy that Dr. Ahluwalia’s story was widely covered so that it could reach many young people, as she had wanted. Rachna played a key role in achieving this outcome and we have no doubt that she would be a huge asset to any author.
Amitabha Bandyopadhyay
The Ventilator Project: How the IIT Kanpur Consortium Built a World-class Product During India’s Covid-19 Lockdown
If I decide to write a book again – a big if – I will again seek Rachna’s help. She just made the whole process so easy for a first timer like me. Rachna knows almost everyone in the industry. Once she got the concept of the book, she connected us to the prospective publishers and editors, guided us through the process of selection and helped us with reaching agreements. Despite a raging pandemic, Rachna organized amazing events for popularizing the book among the public. I particularly appreciated her personal touch while executing a thoroughly professional job. Â
Subhashish Bhadra
Caged Tiger: How too Much Government is Holding Indians Back
Rachna was recommended to me by my literary agent as ‘the best in the business’. While I can’t compare to others, I can unambiguously say that Rachna was everything that a first time author like me could have hoped for in a publicist, and then some more! Beyond the core publicity work, she was a guide and mentor throughout the process, helping me navigate multiple stakeholders and giving me ‘tips and tricks’ of the publishing industry. She also managed to get me spots in conversations I could have only dreamt of, including multiple media mentions and reviews, some of India’s top podcasts on the subject, and some star-studded events. Unlike many other people I worked with in my publishing journey, Rachna pushes the author (instead of the other way around), keeping everyone from the author to the publisher to vendors on their toes at all times. Since I work in the corporate sector, I think even of my personal time and expenses in terms of return on investment (ROI). Working with Windword gave me the highest ROI on both my time and money. I can’t recommend it enough!
Sudeep Chakravarti
The Eastern Gate: War and Peace in Nagaland, Manipur and India's Far East
I have known Rachna for several years, from the time my first book, a novel, was published back in 2005. She engages with the work of an author with complete buy-in, and follows it up with professionalism and dedication that are rare in South Asian publishing in general and Indian publishing in particular. She enhanced the reach of my 2022 work, Eastern Gate: War and Peace in Nagaland, Manipur and India’s Far East. I will continue to look to her as a colleague and guide.
Montek Singh Ahluwalia
Indian economist and civil servant
Rachna was immensely helpful in promoting Dr. Isher Judge Ahluwalia’s memoir Breaking Through, which was published only weeks before Dr. Ahluwalia passed away. The book was published at the height of the Covid pandemic and at a time when the author herself was unable to participate in promotional activities on account of her debilitating illness. Despite these trying circumstances, Rachna ensured that the book was widely reviewed. She also advised on digital outreach strategies. In doing this, she was always respectful of the author’s wishes, and sensitive to the constraints on the family imposed by a difficult situation.
Rachna exhibited a keen understanding of old and new media. She also demonstrated a very good understanding of both niche (economist) and wider (women, people interested in Indian intellectual history) audiences that would be interested in the book. She is understated in her approach but extremely effective. As a family, we were very happy that Dr. Ahluwalia’s story was widely covered so that it could reach many young people, as she had wanted. Rachna played a key role in achieving this outcome and we have no doubt that she would be a huge asset to any author.
Amitabha Bandyopadhyay
The Ventilator Project: How the IIT Kanpur Consortium Built a World-class Product During India’s Covid-19 Lockdown
If I decide to write a book again – a big if – I will again seek Rachna’s help. She just made the Â
Subhashish Bhadra
Caged Tiger: How too Much Government is Holding Indians Back
Rachna was recommended to me by my literary agent as ‘the best in the business’. While I can’t
Sudeep Chakravarti
The Eastern Gate: War and Peace in Nagaland, Manipur and India's Far East
I have known Rachna for several years, from the time my first book, a novel, was published back
Kushal M. Choksi
On a Wing and a Prayer: Spirituality for the Reluctant, the Curious and the Seeker
Rachna is an exceptional ally for authors striving to excel in the competitive publishing world.
Shaili Chopra
Sisterhood Economy: Of, By, For Wo
I love Rachna’s meticulousness and her ability to leverage the network for an author.Â
Sunita Dwivedi
Buddha in Gandhara
Publicity of a book is as important as writing it. And reaching the widest possible audience is theÂ
Shobhaa Dé
Insatiable: My Hunger for Life
Rachna is the reassuring, calm and gentle hand-holder every author needs at that awful time when
Goutam Das
Jobonomics: India’s Employment Crisis and What the Future Holds
I worked with Rachna on Jobonomics, my book on India’s underemployment crisis. This was
Andrew Sean Greer
Less
Rachna was a delight to work with and found seemingly endless publicity for my books. It wasÂ
R Gopalakrishnan
The Made in India Manager
I now have seventeen published books, but I worked with Rachna in the early years of my work
Archana Garodia Gupta
The Women Who Ruled India: Leaders. Warriors. Icons.
I worked with Rachna when she was with Hachette, for the promotion of my book, The Women
Testimonial 1
effective in her job. I have worked with her on fo
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